Monday, July 15, 2013

#CBEleven - Running Out of Clever #Hashtags

For the first time in CBE History, we went with 8 wild cards.  At the onset, it actually looked like it was going to inexplicably produce the most varied style selection.  A lot of people were grabbing summer seasonals and one-off brews.  But as I sit here diligently entering the names and styles of the brews into the master spreadsheet, which will then be returned to the CBE vault, I see a Pale, a Belgian Pale, a Hoppy Wheat, and two IPAs.  Well, not as varied as initially thought, but at least they're all good ones.

I'm really in the sweet spot for newsletters at eleven.  I know I've missed a few here and there, but I can really just look back to some of the old ones, and it pretty much does the writing for me.  For instance, we've seen a Lost Coast beer before.  The Indica IPA.  They have since changed the artwork for it, as well as the description, and I know that because I documented it in the newsletter for CBE 6.  I don't think we had #hashtags back then, so it was just CBE 6.  I also said this about the website:
This website sucks too.  It’s making me dizzy.  Let me copy this description over for you word for word…
And the website is not very good.  The store is even worse.  But in a CBE first, they have a media kit section on the website.  I don't seriously consider myself media, but I'll go ahead and take advantage of it anyway.
There are probably a reasonable amount of questions as to why I used that picture, and why it looks like it was taken with a camera from the set of Boardwalk Empire.  Well, the media room doesn't have any pictures of Tangerine Wheat, and I don't know.  I just drag and drop, the iMac does the rest.  If it wants it to be weird colors, who am I to complain.  The website does describe it though.
A refreshing citrus ale, Lost Coast Tangerine Wheat combines our Lost Coast Harvest Wheat with natural tangerine flavors. Brewed with a combination of wheat and crystal malts, and finished with Perle hops.
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IMoL Brasserie de Blaugies (the beers at Whole Foods I never bought)

I've walked in and out of the Whole Foods cooler in Plymouth Meeting a few times.  Maybe that's an understatement.  I'll never t...