International Men of Leisure; the one with the different label

This month, and boy did we ever cut it close, we take a look at a beer brewed by Brouwerij De Molen out of the Netherlands.  In an extremely roundabout way, we finally tripped into a great story about the way a beer gets marketed/sold in Europe, and how differently it has to be sold in the US.

De Molen is fairly prevalent in Europe, and brew a quantity of beers that rival any brewery in the States (side note: Untappd lists 58 different beers.)  In the US, they are imported by Shelton Brothers.  Always on the lookout for a brand that is sold in France as well as the US for IMOL, De Molen has come up on several occasions.  You can sometimes spot them at Whole Foods, I've seen a bunch in Delaware at Total Wine, and they had a killer selection at State Line in Elkton MD.  But for the longest time, when I was comparing pictures of the De Molen beers on Parisian shelves to what was available here, I was just not finding a match.  Enter a podcast from Good Beer Hunting (GBH,) and it started to make sense.  Most of the hoppy beers that De Molen brews don't make their way to the states.  For obvious reasons, they are much better beers without the miles, and consumed closer to the brewery.  And one brand, their Russian Imperial Stout Rasputin, had to be renamed here.  So every time I perused a shelf of De Molen beers, looking for Rasputin, I could never find it.  Until it was pointed out to me that the beer's named Cease & Desist in the States.  Thanks a lot North Coast Brewing.  So Entry Three in the IMOL blog is an identical beer, with two completely different names.